Mini video series and photography for LA-based CBD body butter brand, Cococanna.
My concept was to create a dreamy, cinematic mini story series that felt more like a music video than a conventional product commercial.
Plant love is self love
The spirit goddess reveals herself to K, a dancer, the first time he opens up the jar. He can't wait to share Cococanna with his boo in real life.
The dancers are the spirit goddesses of the CBD plant, embodying Healing, Self-love, and Playfulness. They reveal themselves to the person who is seeking to feel the power of the plant. They bring a new meaning to TLC.
B, an artist and musician, uses coconut oil for his skin and hair regularly. The first time he opens up the jar, the CBD spirit goddess helps him discover the healing power of the plant.
Creative Director, DP & Photography: Lichiban Aniko Szatmari (Katapulko)
Video: David Broder (Red Orb Production)
Executive Producer: Anna Haar
Producer: Courtney Hollinquest
Music: Lambo Mach
MUA: Anna Haar
Hair: Genai & Doreen Nakama
Muses: Bijan Machen, Jore Marshall, Genai Nakama, Kebahb Glanville, Taressa Costello